Merchant website audit features

A structured review of the public signals customers and automated systems can see before you connect or resubmit your store.

Business identity and trust

The scanner looks for visible contact information, a physical or registered-office address, support email, telephone number, company registration details and common placeholder wording. It also flags strong trust claims that may need independent evidence.

Policy discovery

We check whether dedicated contact, about, privacy, terms, shipping, delivery, returns and refund pages can be discovered within the crawl sample. Each missing page is prioritised according to its customer and compliance impact.

Consistency checks

MerchantReady identifies common contradictions such as advertising free delivery while showing shipping calculated at checkout, or claiming round-the-clock support while publishing restricted opening hours.

Product-page quality

Product pages are sampled for Product structured data, supplier-style copy, crawlability and basic relevance indicators. The report does not replace a complete feed-to-landing-page comparison, but it helps expose obvious preparation gaps.

Technical and SEO checks

The scanner reviews HTTPS, HTTP errors, page titles, meta descriptions, H1 usage, image alt text, schema.org markup and unusually thin pages. These checks help improve usability and organic-search foundations as well as submission readiness.